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E-commerce usage rate in the European Union 2009-2016, by country

Share of e-commerce users in the European Union from 2009 to 2016, by country

The data describes the share of e-commerce users (individuals who ordered goods or services for private purposes within three month prior to the survey) in the European Union from 2009 to 2016. In 2016, 53% of Polish consumers had made an online purchase.

Austria 32 32 35 39 46 43 46 48
Belgium 25 27 31 33 36 41 42 46
Bulgaria 3 3 5 6 8 10 12 11
Croatia 6 9 11 16 19 22 26 25
Cyprus 13 14 16 17 20 23 19 22
Czech Republic 12 15 16 18 21 25 26 29
Denmark 50 54 57 60 65 66 67 71
Estonia 12 13 16 17 16 37 46 45
EU (28 countries) 28 31 33 35 38 41 43 45
Finland 37 41 45 47 49 53 50 48
France 32 40 40 42 44 49 49 52
Germany 45 48 54 55 60 61 64 64
Greece 8 9 13 16 17 20 24 23
Hungary 9 10 12 15 17 20 23 27
Italy 8 9 10 11 14 15 18 41
Latvia 8 8 10 18 21 24 27 20
Lithuania 6 7 10 14 19 19 22 31
Luxembourg 46 47 52 57 59 62 63 24
Malta 27 32 35 37 38 41 43 69
Netherlands 49 52 53 52 55 59 59 40
Poland 18 20 20 21 23 24 24 63
Portugal 10 10 10 13 15 17 23 31
Romania 2 2 4 3 5 6 8 23
Slovakia 16 19 23 30 30 31 35 8
Slovenia 14 17 20 22 25 26 28 41
Spain 15 17 19 22 23 28 32 30
Sweden 45 50 53 58 57 62 56 35
United Kingdom 58 60 64 64 71 72 75 63