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Year-on-year increase in B2C online sales in selected European countries 2013-2017

Year-on-year increase in online retail sales in selected European countries from 2013 to 2017

The data describes the year-on-year increase in online retail sales in selected European countries in 2013 and 2015, with a forecast for 2017. It was forecast that UK retail e-commerce sales would grow by 14.2% in 2017. The largest growth for that year was projected in Spain with 17.8% and the European average growth was projected at 15.7%. Back in 2013, Germany had the highest increase in online retail sales with a market growth of 39.2%. In 2015, the online retail revenue in Great Britain amounted to approx. 61.8 billion euro and in Germany it came to around 52.

2013 15.9 16.8 12 22.5 18.6 24 39.2 21.1
2014 15.5 15.8 16.5 19.6 19 22.6 25 18.4
2015 15.5 16.2 17 18.6 19 21 23.1 18.6
2016 16.5 14.9 16.7 18.8 16.9 16.7 18.3 16.7
2017 16.8 14.2 15 17.8 16.7 16.8 16.9 15.7