Internet » Key Figures of E-Commerce » E-commerce in Europe | E-commerce: popular payment methods in Italy 2015-2016

Most popular payment methods for online purchases in Italy 2015-2016

Which of the following methods do you prefer to use when you pay for a product you've bought online?
Created with Highcharts 5.0.144545303013139922111147473131121277221100PayPal or similarDebit or credit cardCash on deliveryDirect payment through my bankInvoice in arrearsPayment by installmentsUnsure, don't know02.557.51012.51517.52022.52527.53032.53537.54042.54547.550

The data displays the most popular payment methods for online purchases in Italy in 2015 and 2016. During the survey period in 2015, it was found that 45% of respondents preferred to pay via PayPal after they shopped online.

PayPal or similar 45 47
Debit or credit card 30 31
Cash on delivery 13 12
Direct payment through my bank 9 7
Invoice in arrears 2 2
Payment by installments 1 1
Unsure, don't know 1 0

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