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Share of European customers of online shops in Nordic countries 2017, by country

Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2017, by country

The data displays results of a survey on the share of European online shoppers who purchased products online in internet shops based in Nordic countries in 2017. During the survey period, it was found that 28% of British respondents had bought online from Nordic online shops within the past year.

United Kingdom (UK) 28
Germany 21
France 3
Netherlands 3
Spain 2
Italy 2
Russia 1
Rest of Europe 5