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Mobile share of online sales in the United Kingdom Q1 2010-Q1 2016

Share of online retail sales completed via mobile device in the United Kingdom from 1st quarter 2010 to 1st quarter 2016

The data shows the share of online retail sales completed via mobile devices in the UK from quarter four 2010 to quarter three 2015, excluding some quarters. In quarter four 2015, 51% of sales were completed via mobile devices.

Q1 2010 0.4
Q1 2012 8.2
Q2 2012 11.6
Q3 2012 13.2
Q4 2012 15.4
Q2 2013 23.2
Q3 2013 27
Q4 2013 32
Q1 2014 34
Q2 2014 36
Q3 2014 37
Q4 2014 40
Q1 2015 42
Q2 2015 42
Q3 2015 45
Q4 2015 51
Q1 2016 50