Internet » Key Figures of E-Commerce » E-commerce in the United Kingdom (UK) | Online purchasing penetration in Great Britain 2008-2017

Online purchasing penetration in the UK 2008-2017

Share of individuals who made purchases online in Great Britain from 2008 to 2017

The data shows a timeline of online purchasing take up in Great Britain from 2008 to 2017. In 2017, 77% of polled Britons made purchases online. This is greater penetration than in 2008, when 53% of individuals made purchases online. Online purchasing in 2015 was most common among those aged 16 to 24 and 25 to 34, at 90% penetration.

2008 53
2009 61
2010 62
2011 66
2012 67
2013 72
2014 74
2015 76
2016 77
2017 77

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