The data illustrates the annual holiday season retail e-commerce sales growth in the U.S. from 2010 to 2018. In 2018, holiday shopping e-commerce is projected to increase by 15.3% compared to the previous year.
Additional information on Christmas holiday shopping in the U.S.
Despite complaints from some about the commercialization of Christmas, the practice of spending on gifts for family and friends has a strong presence and is the cultural norm in the U.S. However, one practice that is changing is where shoppers are going to do their Christmas shopping.
