Holiday e-commerce share of total U.S. retail e-commerce sales 2012-2016

Holiday season sales as percentage of total retail e-commerce sales in the United States from 2012 to 2016

The data displays share of US retail e-commerce holiday season sales as percentage of total US retail e-commerce sales from 2012 to 2015 with forecast regarding 2016. In 2015, holiday season retail e-commerce sales accounted for 23.6% of total annual retail e-commerce revenues.

2012 23.7
2013 23.4
2014 23.4
2015 23.6
2016 23.8