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Projected share of online holiday spending in the United States 2017, by gender

Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender

The data describes U.S. consumer plans regarding their online holiday shopping spending, sorted by gender. During the October 2017 survey it was found that 16% of female respondents were planning to spend up to 40% of their total holiday budget online.

0% 14 12
Up to 20% 16 15
Up to 40% 16 18
Up to 60% 22 25
Up to 80% 18 17
Up to 99% 11 11
100% 0 1
No answer 2 1