Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. holiday online spending share by age 2017

Projected share of online holiday spending in the United States 2017, by age group

Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group

This survey shows the percentage of online holiday purchases of shoppers in the U.S. in 2017, sorted by age group. During the October 2017 survey, it was found that 28% of online shoppers aged 18 to 29 years were planning to spend up to 60% of their holiday shopping budget online.

0% 4 10 26
Up to 20% 13 16 16
Up to 40% 22 17 13
Up to 60% 28 24 20
Up to 80% 20 19 12
Up to 99% 10 11 11
100% 1 0 0
No answer 1 2 1

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