The data presents the period of time when internet users in the U.S. begin shopping for holiday season. During the July 2017, it was found that 19.3% of respondents planned to start their holiday shopping on Black Friday. Over a third of shoppers planned to begin holiday shopping before Thanksgiving.
Before Thanksgiving | 35.5 |
Thanksgiving | 7.8 |
Black Friday | 19.3 |
Cyber Monday | 5.3 |
During the month of December | 32 |