U.S. holiday shopping begin according to digital shoppers 2017

When do you plan to start shopping for holiday gifts this year?

The data presents the period of time when internet users in the U.S. begin shopping for holiday season. During the July 2017, it was found that 19.3% of respondents planned to start their holiday shopping on Black Friday. Over a third of shoppers planned to begin holiday shopping before Thanksgiving.

Before Thanksgiving 35.5
Thanksgiving 7.8
Black Friday 19.3
Cyber Monday 5.3
During the month of December 32