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U.S. convergence of online and offline holiday shopping 2017

Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017

The data illustrates the results of a survey conducted among consumers in the U.S. about their usage of online and offline shopping during the holiday season. During the October 2017 survey, 10% of respondents stated that they were planning to alternate between online and offline usage by researching the product via internet, visiting a store to view the product and then ultimately purchase it online.

Research online and visit store to purchase	23
Research online and buy product online	42
Research online, visit store to view product, then return online to purchase	10
Visit a store first, and then purchase online	4
Visit a store and buy product in a store	21

U.S. convergence of online and offline holiday shopping 2017

StatInvestor