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U.S. convergence of online and offline holiday shopping 2017, by age group

Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group

The data illustrates the results of a survey conducted among consumers in the U.S. about their usage of online and offline shopping during the holiday season, sorted by age group. During the October 2017 survey, 41% of respondents aged 18 to 29 years stated that they were planning to research a product online and then visit a store to make the purchase.

Research online and visit store to purchase	41	22	11
Research online and buy product online	38	43	42
Research online, visit store to view product, then return online to purchase	9	13	7
Visit a store first, and then purchase online	4	4	4
Visit a store and buy product in a store	7	19	36

U.S. convergence of online and offline holiday shopping 2017, by age group

StatInvestor