Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. holiday shopping online research frequency 2015

U.S. holiday shopping webrooming frequency 2015

How often do you search for and research a product online for your holiday shopping prior to going shopping in-store?

The data describes the share of online shoppers who search and research holiday shopping products online before purchasing them in-store, sorted by frequency. During the July 2015 survey, 71% of respondents stated that they often or always researched online before holiday shopping in-store.

Often or always research online before shopping in-store	71
Sometimes research before shopping in-store	25
Rarely research before shopping in-store	4
Never research online before shopping in-store	0.4

U.S. holiday shopping webrooming frequency 2015

StatInvestor