Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. holiday shopping webrooming reasons 2015

U.S. holiday shopping webrooming reasons 2015

Why would you look online for an item before going to the physical store to make a purchase?
Created with Highcharts 5.0.14494946464242I like to go to a store to touch and feel a product before I buy itI want to check online first if the item is available/in stock before I go tothe store to purchaseitI want to check online first if the item is available/in stock before I go to the store to purchase itI don't want to pay for shipping0510152025303540455055

The data describes reasons for U.S. consumers to utilize webrooming. During an October 2015 survey it was found that 46% of respondents checked online for an item before going to the store because they wanted to make sure that the item was available for purchase at the location.

I like to go to a store to touch and feel a product before I buy it 49
I want to check online first if the item is available/in stock before I go to the store to purchase it 46
I don't want to pay for shipping 42

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