Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. holiday shopping webrooming reasons 2015

U.S. holiday shopping webrooming reasons 2015

Why would you look online for an item before going to the physical store to make a purchase?

The data describes reasons for U.S. consumers to utilize webrooming. During an October 2015 survey it was found that 46% of respondents checked online for an item before going to the store because they wanted to make sure that the item was available for purchase at the location.

I like to go to a store to touch and feel a product before I buy it	49
I want to check online first if the item is available/in stock before I go to the store to purchase it	46
I don't want to pay for shipping	42

U.S. holiday shopping webrooming reasons 2015

StatInvestor