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U.S. primary digital holiday gift research and purchase channels 2016

Primary channel or location where internet users in the United States plan to research or purchase gifts during the holiday season as of June 2016

The data presents leading channels used for holiday research and purchases according to U.S. holiday shoppers. During the June 2016 survey, 32 percents of respondents stated that they were planning on using their desktop or laptop computer as primary device for purchasing gifts.

Desktop/laptop	36.6	32
In-store	28.9	33.5
Smartphone	10.5	8.9
Tablet	9.3	7.5
Other	2.8	3.6
Don't know	12	14.5

U.S. primary digital holiday gift research and purchase channels 2016

StatInvestor