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U.S. holiday season online coupon and deal research 2015

Ways in which internet users in the United States are likely to use or research coupons or deals during the holiday season as of June 2015

The data describes information on the ways in which U.S. internet users are likely to use or research coupons or deals during the holiday season as of June 2015. During the survey, 67% of respondents stated they printed and used coupons received by mail.

Use coupons received by mail 74
Do price comparison online 70
Print and use coupons received by mail 67
Print and use coupons found online 64
Do price matches at the store 60
Go to online deal sites to look for coupons 53
Go directly to brand sites to look for coupons 53
Read reviews on a smartphone while shopping at the store 31