The data displays the best source of online shopping deals and bargains during the holidays according to online consumers in the U.S. as of October 2016. According to the survey results, 22% of respondents indicated e-mails from retailers as best sources of information about online holiday shopping deals.
E-mail directly from retailer | 22 |
Ad seen from search | 21 |
In-person convo with friends/family | 14 |
Display ad seen while browsing | 13 |
Online news media (news sites, blogs) | 12 |
Social media sites | 11 |
Push notification from app | 5 |