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North American shoppers holiday shopping social media inspiration as of January 2018

If you consulted social media for holiday gift ideas, where did you primarily look?

The data describes the social media platforms to which shoppers in North America were most likely to turn for holiday shopping ideas and inspirations. During the January 2018 survey period, 56% of respondents stated they were most likely to turn to Facebook for their holiday shopping input.

Facebook	56
Pinterest	25
YouTube	12
Instagram	7
Twitter	1

North American shoppers holiday shopping social media inspiration as of January 2018

StatInvestor