The data describes the reasons consumers in the U.S. did not make a purchase during Thanksgiving weekend in November 2017. According to the results, 20.8% of respondents stated that their primary reason for not purchasing an item during the Thanksgiving weekend was due to the lack of free shipping offered by retailers.
No free shipping | 20.8 |
No discounts or promotional offering | 16.2 |
Item was out of stock | 13.7 |
Negative reviews | 12.1 |
Long checkout line (in a store) | 9.1 |
Lengthy shipping time | 8.4 |
Couldn't find enough information on it | 7 |
Slow/unresponsive website or app | 6.4 |
Had already spent more than intended on other purchases | 6.2 |
Inconvenient return policy | 6.2 |
Unhelpful sales person or customer service | 5.7 |
No ability to buy online and pick up in-store | 5.6 |
Cluttered/unorganized store | 5.2 |
Couldn't pay with the payment method of choice | 4.9 |
Other | 1.6 |
Didn't back out of any purchases | 42.6 |