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Leading U.S. smartphone holiday shopping features 2017

Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017

The data describes the most important smartphone holiday shopping aspects according to smartphone shoppers in the U.S. During the October 2017 survey, 33% of respondents cited mobile coupons and deals as one of the most important conveniences of smartphone holiday shopping.

Ease of inputting information	58
Ensuring my data is secure and protected	48
Getting best price / saving money	62
Having access to free in-store Wi-Fi	31
Having the ability to compare brands, products, retailers	44
Making it quick and easy to search, research and find what I'm looking for	47
Receiving mobile coupons and deals	33
Saving time	26
Other	0
None of the above	3

Leading U.S. smartphone holiday shopping features 2017

StatInvestor