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U.S. smartphone holiday shopping expectations 2015

Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015

The data describes a selection of likely smartphone usage during holiday shopping according to shoppers in the U.S. During the June 2015 survey period, 65% of respondents stated that they planned on using their mobile device to search for coupons or promotional codes for their holiday shopping.

Search for coupons/promo codes	65
Check the price on that store's site	63
Find a lower price at another store or site	61
Take pictures of products	54
Read ratings/reviews	47
Locate the product in another store	40
Locate an item in a store	32
Return/exchange policy	19

U.S. smartphone holiday shopping expectations 2015

StatInvestor