Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. digital holiday shopping channels 2014

Digital holiday shopping channels in the United States 2013-2014

Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
Created with Highcharts 5.0.14474718181919111111113535636324241818141413132020Laptop/PCMobile phone/smartphoneTabletGroup/member shopping websites (e.g. Gilt, RueLaLa, Groupon,LivingSocial)Group/member shopping websites (e.g. Gilt, RueLaLa, Groupon, LivingSocial)Social networking sites (e.g. Facebook, Twitter, Instagram)N/A, I do not intend to use any of these to make purchases or assistwith holiday shoppingN/A, I do not intend to use any of these to make purchases or assist with holiday shopping0510152025303540455055606570

The data describes popular digital channels used by online shoppers in the U.S. to assist them with their holiday shopping. During the September 2014 survey it was found that 63% of respondents were planning to make purchases via laptop or PC.

Laptop/PC 47 63
Mobile phone/smartphone 18 24
Tablet 19 18
Group/member shopping websites (e.g. Gilt, RueLaLa, Groupon, LivingSocial) 11 14
Social networking sites (e.g. Facebook, Twitter, Instagram) 11 13
N/A, I do not intend to use any of these to make purchases or assist with holiday shopping 35 20

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