The data describes the ways in which smartphone users in the U.S. planned to use their mobile device while holiday shopping as of September 2017. During the survey it was found that 54% of respondents were planning to use their smartphone to check the availability of items at specific local retailers.
Show/browse online | 67 |
Check/compare prices | 65 |
Track order status | 63 |
Get store locations | 60 |
Make a purchase | 59 |
Read product reviews | 57 |
Get product information: pricing and specifications | 56 |
Check product availability in a store or website | 54 |
Find and use discounts, coupons, sales information | 48 |
Access social networks | 36 |
Get text messages or exclusive deals from retailers | 35 |
Scan product barcodes to find more product information | 30 |
Send/redeem gift cards | 28 |
Accumulate loyalty points, 'badges,' etc. | 27 |