Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. Black Friday online spending share 2017

Projected share of online Black Friday spending in the United States 2017

Projected share of online Black Friday spending according to consumers in the United States as of October 2017

The data describes U.S. consumer plans regarding their online Black Friday shopping spending. During the October 2017 survey, it was found that 21% of respondents were planning to spend up to 50% of their total Black Friday budget online.

0% / only in-store	23
Up to 25%	20
Up to 50%	21
Up to 75%	17
Up to 99%	8
100%	9
no answer	3

Projected share of online Black Friday spending in the United States 2017

StatInvestor