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Projected share of online Black Friday spending in the United States 2017, by age

Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group

The data describes U.S. consumer plans regarding their online Black Friday shopping spending. During the October 2017 survey, it was found that 35% of respondents aged between 18 and 29 years were planning to spend up to 50% of their total Black Friday budget online.

0% / only in-store	6	18	43
Up to 25%	20	20	18
Up to 50%	35	21	10
Up to 75%	24	18	9
Up to 99%	9	9	5
100%	5	11	10
No answer	2	3	4

Projected share of online Black Friday spending in the United States 2017, by age

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