Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. Black Friday online shopping by gender 2017

Share of U.S. consumers shopping online on Black Friday 2017, by gender

Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender

The data describes the share of online consumers in the U.S. who are likely to shop online on Black Friday, sorted by gender. During the October 2017 survey, 51% of female respondents stated that they were likely to shop online on Black Friday.

Total 54
Female 51
Male 58

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