Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. Black Friday online shopping by urbanity 2017

Share of U.S. consumers shopping online on Black Friday 2017, by urbanity

Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity

The data describes the share of online consumers in the U.S. who are likely to shop online on Black Friday, sorted by urbanity. During the October 2017 survey, 41% of respondents living in rural communities stated that they were likely to shop online on Black Friday.

Total 54
Suburban 47
City or urban 69
Rural 41

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