Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. Black Friday online shopping by HH size 2017

Share of U.S. consumers shopping online on Black Friday 2017, by household size

Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household

The data describes the share of online consumers in the U.S. who are likely to shop online on Black Friday, sorted by number of adults in household. During the October 2017 survey, 63% of respondents living in households with three adult members stated that they were likely to shop online on Black Friday.

Total 54
1 adult 38
2 adults 39
3 adults 63
4 or more adults 75

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