Internet » Key Figures of E-Commerce » Holiday season e-commerce | U.S. Black Friday online shopping by number of children 2017

Share of U.S. consumers shopping online on Black Friday 2017, by presence of children

Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household

The data describes the share of online consumers in the U.S. who are likely to shop online on Black Friday, sorted by number of children living in the household. During the October 2017 survey, 80% of respondents living in households with two or more children stated that they were likely to shop online on Black Friday.

Total 54
No children 40
1 child 68
2 or more children 80

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