The data shows the results of a survey ranking types of good and services by the share of respondents who purchased them online in Great Britain in 2017. The survey was conducted via online interviews and gathered data from 1,800 households in Great Britain on a monthly basis resulting in sampling variability. The ranking resulted from the share of households which purchased a type of goods or service within the last 12 months of sampling. The most popular type of goods was clothes and sporting goods with 56% of responding households having purchased these.
