The data describes the distribution of online advertising spending in the UK from 2010 to 2017, by format. According to the source, paid search made up 50% of the total online ad spend in the United Kingdom in 2017. Online advertising generated 11.55 billion GBP in the United Kingdom in 2017.
2010 | 57 | 23 | 18 | 1 |
2012 | 58 | 24 | 16 | 2 |
2013 | 55 | 30 | 14 | 1 |
2014 | 52 | 32 | 15 | 1 |
2015 | 51 | 35 | 13 | 1 |
2016 | 48 | 37 | 14 | 1 |
2017 | 50 | 36 | 13 | 1 |