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Distribution of online advertising spending in the United Kingdom 2010-2017, by format

Distribution of online advertising spending in the United Kingdom from 2010 to 2017, by format
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The data describes the distribution of online advertising spending in the UK from 2010 to 2017, by format. According to the source, paid search made up 50% of the total online ad spend in the United Kingdom in 2017. Online advertising generated 11.55 billion GBP in the United Kingdom in 2017.

2010 57 23 18 1
2012 58 24 16 2
2013 55 30 14 1
2014 52 32 15 1
2015 51 35 13 1
2016 48 37 14 1
2017 50 36 13 1