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Distribution of online advertising spending in the United Kingdom 2010-2017, by format

Distribution of online advertising spending in the United Kingdom from 2010 to 2017, by format

The data describes the distribution of online advertising spending in the UK from 2010 to 2017, by format. According to the source, paid search made up 50% of the total online ad spend in the United Kingdom in 2017. Online advertising generated 11.55 billion GBP in the United Kingdom in 2017.

2010 57 23 18 1
2012 58 24 16 2
2013 55 30 14 1
2014 52 32 15 1
2015 51 35 13 1
2016 48 37 14 1
2017 50 36 13 1