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Digital advertising spending in the United Kingdom 2008-2017, by format

Digital advertising expenditure in the United Kingdom from 2008 to 2017, by format (Figures are expressed in millions of British Pounds, except where otherwise indicated)
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The data describes digital advertising spending in the UK from 2008 to 2017, by type. In 2009, digital display advertising spending in the UK amounted to 772 million GBP. Display ad spend grew to roughly 4.18 billion GBP in 2017.

2008 1942 697 713
2009 2097 772 658
2010 2245 1050 718
2011 2708 1280 759
2012 3087 1479 818
2013 3471 1825 882
2014 3773 2274 1047
2015 4355 3033 1115
2016 4946 3812 1443
2017 5820 4180 1470