Internet » Key Figures of E-Commerce » Internet industry in Europe | Digital advertising formats ranked by spending UK 2017

Leading digital advertising formats in the UK 2016-2017, by ad spend

Digital advertising formats ranked by advertising expenditure in the United Kingdom in 2016 and 2017 (Figures are expressed in millions of British Pounds, except where otherwise indicated)
Created with Highcharts 5.0.144 9904 9901 7301 7301 4801 4801 1701 1701 0681 0686936935 8205 8202 4002 4001 4701 4701 0301 0301 6101 6101 1701 170Paid-for search marketingSocial media advertisingClassifieds**Content and native advertising*Video advertisingMobile video advertising0500100015002000250030003500400045005000550060006500

The data displays a ranking of digital advertising formats by ad spend in 2016 and 2017. In 2017, mobile video advertising spend increased by 69% compared to 2016, making it the fastest-growing online advertising format.

Paid-for search marketing 4990 5820
Social media advertising 1730 2400
Classifieds 1480 1470
Content and native advertising 1170 1030
Video advertising 1068 1610
Mobile video advertising 693 1170

StatInvestor

Privacy Policy
Feedback

© 2025 StatInvestor All Rights Reserved.