Internet » Key Figures of E-Commerce » Internet industry in Europe | Digital advertising formats ranked by spending UK 2017

Leading digital advertising formats in the UK 2016-2017, by ad spend

Digital advertising formats ranked by advertising expenditure in the United Kingdom in 2016 and 2017 (Figures are expressed in millions of British Pounds, except where otherwise indicated)

The data displays a ranking of digital advertising formats by ad spend in 2016 and 2017. In 2017, mobile video advertising spend increased by 69% compared to 2016, making it the fastest-growing online advertising format.

Paid-for search marketing 4990 5820
Social media advertising 1730 2400
Classifieds 1480 1470
Content and native advertising 1170 1030
Video advertising 1068 1610
Mobile video advertising 693 1170

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