The data shows the year-on-year advertising revenue growth of digital publishers in the UK in the fourth quarter 2017 compared to the fourth quarter 2016, by format. Revenue rose highest for display advertising, up 35 percent, followed by other classified advertising and subscriptions.
Display advertising | 35 |
Other classified | 30 |
Subscriptions | 8 |
Recruitment | -10 |
Sponsorship | -16 |
Online video | -21 |