The data displays the online magazine and app consumption penetration, by paid and free, among internet users in the UK in 2015 and 2016. As of the most recent survey wave, 35% of respondents reported frequenting free magazine websites, and 18% used free magazine apps.
Magazine website (free) | 36 | 39 | 33 | 39 | 35 |
Magazine website (paid) | 10 | 9 | 7 | 10 | 9 |
Magazine app (free) | 17 | 19 | 16 | 20 | 18 |
Magazine app (paid) | 6 | 7 | 5 | 6 | 5 |