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Leading digital content services ranked by usage in the UK 2018

Digital services ranked by usage to consume or share digital content in the United Kingdom as of May 2018

The data shows the leading digital content services in the UK ranked by usage among digital content consumers as of May 2018. YouTube ranked first, with 54% of respondents reporting having used the service to consume or share digital content within the three months previous to the survey.

YouTube 54
NET: Any Amazon service 43
Amazon / Amazon MP3 / Kindle / Amazon Prime 38
Netflix 38
BBC iPlayer 31
NET: Any Apple service 27
Spotify 27
Google (search engine) 22
Facebook 21
iTunes / App Store 18
Email 14
ITV Hub / ITV Player 13
Sky Go 11