The data shows the leading digital content services in the UK ranked by usage among digital content consumers as of May 2018. YouTube ranked first, with 54% of respondents reporting having used the service to consume or share digital content within the three months previous to the survey.
YouTube | 54 |
NET: Any Amazon service | 43 |
Amazon / Amazon MP3 / Kindle / Amazon Prime | 38 |
Netflix | 38 |
BBC iPlayer | 31 |
NET: Any Apple service | 27 |
Spotify | 27 |
Google (search engine) | 22 |
21 | |
iTunes / App Store | 18 |
14 | |
ITV Hub / ITV Player | 13 |
Sky Go | 11 |