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Distribution of paid and free digital content consumed in the United Kingdom in 2018, by type

Distribution of paid and free digital content consumed in the United Kingdom as of March 2018, by type

The data describes data on the distribution of paid and free digital content consumed in the UK in 2018, broken down by content type. Based on a survey of UK individuals over 12 years of age, Kantar Media estimated that 60% of e-books read in the United Kingdom in the presented period were paid content.

TV programmes	29	71
Music	30	70
Computer software	35	65
Films	54	46
E-books	60	40
Video games	62	38

Distribution of paid and free digital content consumed in the United Kingdom in 2018, by type

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