Internet » Key Figures of E-Commerce » Internet industry in Europe | Reasons for subscribing to paid music services UK 2016

Subscribing to paid music services: reasons for use in the UK 2016

Why did you decide to pay for a music streaming subscription?
Created with Highcharts 5.0.1460603131282812129977Used the full version on a free trial and liked itWas using free version, liked it, wanted to remove advertsWanted to use it on my mobile deviceRecommendations from friends/familyWanted to listen to a song/album exclusive to platformSaw it advertised and liked the look of it05101520253035404550556065

The data shows the motivations that music services subscribers expressed for subscribing to music services in the UK in 2016. During the survey, 31% reported that they were using the free version of a service, but wanted to remove advertisements.

Used the full version on a free trial and liked it 60
Was using free version, liked it, wanted to remove adverts 31
Wanted to use it on my mobile device 28
Recommendations from friends/family 12
Wanted to listen to a song/album exclusive to platform 9
Saw it advertised and liked the look of it 7

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