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Subscribing to paid music services: reasons for use in the UK 2016

Why did you decide to pay for a music streaming subscription?

The data shows the motivations that music services subscribers expressed for subscribing to music services in the UK in 2016. During the survey, 31% reported that they were using the free version of a service, but wanted to remove advertisements.

Used the full version on a free trial and liked it	60
Was using free version, liked it, wanted to remove adverts	31
Wanted to use it on my mobile device	28
Recommendations from friends/family	12
Wanted to listen to a song/album exclusive to platform	9
Saw it advertised and liked the look of it	7

Subscribing to paid music services: reasons for use in the UK 2016

StatInvestor