The data displays the leading activities performed on mobile phones among young consumers in Canada as of September 2015. According to the findings, 88% of respondents used their cell phone to take photos, while 81% said they used social media apps on their mobile phones.
Send or receive text messages | 91 |
Take photos or videos | 88 |
Send or receive email | 84 |
Surf the Internet | 82 |
Use social networking apps (e.g. Facebook, Instagram, snap chat) | 81 |
Listen to music | 79 |
Use apps for organization or utility (alarm clock, calendar, flashlight, notes) | 79 |
Watch short videos (1-5 minutes) | 78 |
Use information apps (e.g. weather, news) | 77 |
Use navigation or location-based information apps (e.g. map, public transit, cab hailing service) | 68 |
Play games | 68 |
Read articles, blogs online | 63 |
Upload photos/videos to the Internet or social media website | 60 |
Manage money (e.g. online banking) | 55 |
Use entertainment or music apps (e.g. Spotify, Songza, Netflix) | 53 |
Shop (browse or to purchase) | 52 |
Participate in a video call or video chat | 43 |
Download music | 39 |
Watch longer videos or TV shows | 35 |
Use health and wellness apps (e.g. running, food/meal tracker) | 30 |
Use consumer review apps (e.g. yelp, trip advisor) | 30 |
Watch movies | 28 |
“Check in” or share your location | 16 |
Access exclusive content included in your cable/wireless package (e.g. music from Spotify) | 12 |
Manage a blog (update, create) | 10 |
Connect to wearable technology (e.g. Fitbit or smartwatch) | 7 |
Other, please specify | 1 |