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Canada smartphone activities during the last shopping trip 2016

Activities performed on smartphones during the last shopping trip in Canada as of January 2016

The data displays the activities performed on smartphones during the last shopping trip in Canada as of January 2016. According to the findings, 36% of responding Canadian consumers stated they used their smartphones to compare prices before purchasing.

Compared prices before purchasing	36
Referenced a stored personal shopping list	34
Checked for special loyalty point offers or checked point balance	28
Redeemed offers or coupons from a deal or coupon app	22
Searched for product or retailer coupons	15
Looked up product information	15
Looked up a recipe	14
Contacted a friend or family member for their opinion	12
Looked up online product reviews or consumer testimonials	10
Sought input on a shopping decision via social media	4
Other	10

Canada smartphone activities during the last shopping trip 2016

StatInvestor