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Canadian smartphones usage reasons while shopping 2016

Leading purposes of smartphone usage during shopping according to consumers in Canada as of June 2016

The data describes the leading purposes of smartphone usage during shopping according to consumers in Canada as of June 2016. The survey results show that 61% of responding Canadians used their smartphones while shopping to read product or service reviews, while 65.5% used their phones to compare prices.

Compare prices of a product/service	65.54
Find the nearest store location type	55.67
Check for discounts	65.6
Read reviews	61.44
Look at competitive product/service	47.21
Check availability	44.61
Compare features	42.59
Make a purchase	21.1
Message friends/family for advice or opinion on purchase	37.43
Post on social media about purchase	4.97
Check-in online to the store’s location	17.66
Other	1.93

Canadian smartphones usage reasons while shopping 2016

StatInvestor