The data describes the penetration rate of mobile phone messaging app users worldwide from 2014 to 2019. In 2015, 62.7% of mobile phone internet users accessed over-the-top messaging apps to communicate. This share is projected to grow to 80.6% in 2019.
2014 | 49.2 | 33.8 | 26.3 |
2015 | 62.7 | 46.6 | 37.2 |
2016 | 66 | 52.1 | 42 |
2017 | 71.2 | 58 | 47.2 |
2018 | 76.5 | 63.5 | 51.9 |
2019 | 80.6 | 67.7 | 55.5 |