Financial Services » Banking » Bank of America | Ad spend of selected credit card issuers in the U.S. 2017

Ad spend of selected credit card issuers in the United States 2017

Advertising spending of selected credit card issuers in the United States in 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)
Created with Highcharts 5.0.141971971881881231231051054747141400Capital One Financial CorporationAmerican Express Co.Discover Financial ServicesCitigroup (Citibank)JPMorgan Chase & Co. (Chase)Bank of America Corp.Wells Fargo & Co.0102030405060708090100110120130140150160170180190200210

The data illustrates the advertising spending of selected credit card issuers in the U.S. in 2017. Bank of America spent 14 million USD on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion USD, mainly concentrated in two segments: brokerage assets and assets under management.

Capital One Financial Corporation 197
American Express Co. 188
Discover Financial Services 123
Citigroup (Citibank) 105
JPMorgan Chase & Co. (Chase) 47
Bank of America Corp. 14
Wells Fargo & Co. 0

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