Ad spend of selected credit card issuers in the United States 2017

The data illustrates the advertising spending of selected credit card issuers in the U.S. in 2017. Bank of America spent 14 million USD on measured media advertising of its credit cards in 2017. The bank was the third most valuable banking brand in North America in 2017, only preceded by Wells Fargo and Chase. In 2017, it held assets worth 2.28 trillion USD, mainly concentrated in two segments: brokerage assets and assets under management.